Print and Virtual Publications
While managing a $15,000 budget, strategically organizes, designs, produces, ensures timely production and delivery of Parkway Today, a 14-page annual publication sent to 67,000 district homes and businesses to communicate with stakeholders. Ensures deadlines are met and organizes collaboration with department leaders to gather visual and written content via photo sessions and interviews. Responsible for design and execution of partnering digital publication. – Spring 2021
During the COVID-19 pandemic, I was responsible for creating Parkway Schools’ Pandemic response plan. I created layouts and all visual assets for the 46-page document. On-going edits were necessary. The document was also used to secure $15,000,000 of relief aid from the federal government. – June 2021
Redesigned publication from 64 pages to one page to improve the user experience. Four versions were designed, each targeting an attendance area and highlighting only program offerings relevant to that area. Created a targeted mailing list of households based on students that participated in summer school the previous year. 6091 students registered for summer school programs, exceeding our goal. The new bulletin was extremely well received by parents, staff, and administrators, who reported that the personalization and the new format improved their experience. The district saved $8,439.39 in marketing, printing, and postage.